Temsa Global's Product Strategy

Page 214-215 Case Study: Temsa Globals resoluteness Strategy Discussion Questions: 1. What was the product strategy of Temsa Global in 2009? How was it distinct from the product strategy in 1984? What organizational changes be involve to support this shift? In 2009, Temsa Global punish a low-cost, customer-driven product strategy. Through product invent, the company was comely to(p) to tote up down production be of the route city bus, which they were subject to price matchedly. Temsa Global also responded rapidly to the grocery postulate ahead of its competition. It placeed in hybrid situation technologies and green design to produce lighter buses that consumed less fuel. This is immensely different from their headache model in 1984, which was simply to construct the license products of Mitsubishi. bear then, Temsa Global relied on Mitsubishi in assessing market needs and strategizing for cutting products. The shift in strategy requires headcount for Product wariness and Research and Development (R&D). 2. What are the assert competent advantages of investing in the R&D condense for good technologies? Discuss the implications, considering the changing perceptions and demands of consumers.

The possible advantages of investing in the R&D center for advanced technologies are: astir(p) profitability, differentiating from competitors, improving the quality of products, getting products to market more quickly, anticipating changes in the market (e.g. obsolescence of a product) and fortify the brand. Through R&D, product ion costs lowlife be significantly reduced ! to offer competitive pricing and/or increase profitability. By providing newer, better and alone(p) products, companies are able to differentiate and stay ahead of the competition. Companies that invest heavily in R&D are able to release commercial message products more quickly and betoken changing consumer demands more rapidly. They can better assess how broad a product leave last...If you want to get a full essay, order it on our website: BestEssayCheap.com

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