Motorola Corporation

EFAS Weight Rating Weighted cross Opportunities 1 Consumer root expansion 0 .7891 4 0 .1563 2 crossroad line and service expansion 0 .3945 5 0 .5 3 New available managers and top executives 0 .3945 2 0 .7891 4 Regaining of scattered grocery bunch up 0 .69727 2 0 .3945 5 Diversification 0 .69727 1 0 .69727 Threats 1 The emergence strength of Asiatic brands 0 .3945 2 0 .7891 2 The emergence of opthalmic expenditured commodity and the pissed patronage of a large separate of present consumer on cheaper but reliable products / services 0 .3945 4 0 .5781 3 The possible lockdown of a jibe brand on a new telecommunications engineering knowledge 0 .69727 1 0 .69727 4 Total get wise of the nomadic holler handset in the international market 0 .3945 3 0 .5781 5 Technological piracy 0 .3945 4 0 .5781 Total Weighted sum up 3 .625 IFAS Weight Rating Weighted set Strengths 1 multi technology platform products and services portfolio 0 .3945 3 0 .5781 2 brand recall 0 .3945 4 0 .5781 3 its characteristic as being one of the firms accountable in leading , innovating and introducing new communications technology to the consumer 0 .69727 3 0 .3945 4 market lead 0 .69727 4 0 .7891 5 global aim virtually the human being 0 .3945 5 0 .75 impuissance 1 distressing performance of its cellular phone handsets 0 .3945 2 0 .7891 2 poor sense of room 0 .69727 2 0 .3945 3 income turned losings due(p) to underperforming assets and segments 0 .69727 2 0 .3945 4 inadequacy of mass approach 0 .7891 2 0 .5781 5 pricing and price arrange that alienates a peachy affair of consumers 0 .69727 4 0 .7891 Total Weighted Score 3 .

625 strategical Factors Weight Rating Weighted Score Duration Comments compendious Intermediate Long S4 Market leadership 0 .3945 5 0 .5 x keeps Motorola competitive at least on S5 Global presence around the military personnel 0 .3945 2 0 .7891 x supports promotion and strong brand presence and recall W1 Poor performance of its cellular phone handsets 0 .3945 3 0 .7891 x due to poor selling and management W5 Pricing and price range that alienates a great depend of consumers 0 .3945 3 0 .5781 x focalization on mobile phone handsets O1 Consumer point of view exapansion 0 .3945 5 0 .5 x areas where Motorola do non have a foothold yet O4 Regaining of lost market assign 0 .3945 4 0 .5781 x recapture number two , or even number slot in mobile phone sales T1 The growing strength of Asian brands 0 .3945 3 0 .7891 x push stern Samsung T4 Total collapse of the mobile pho ne handset in the international market 0 .3945 3 0 .5781 x re-invent marketing strategy 3 .1...If you take to get a full essay, order it on our website: BestEssayCheap.com

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