Nike

Company History In 1962 Phil Knight, gear uped a programme to aim low-cost running shoes in lacquer and deceive them in the United States as part of his hammer toward an MBA percentage point at Stanford. After graduation, he teamed up with Bill Bowerman, his get over coach at the University of Oregon, to crystalise his dreams. In 1964 with $500 each, they started the ghastly Ribbon Sports Company. In 1972, dismal Ribbon Sports received a trademark on its lick logo and introduced the Nike post name. In the 1970s and 1980s apply their technological expertise to develop athletic shoes that revolutionized the industry. Nike grew more than successful every grade with profits increasing steady during this time. In 1980 Nike goes public, offering 2 million shares of stock. The company proceed its growth in sales. In just 12 historic period company revenues went from $1.96 million to $919 million. sarcastic Issues Being faced by CEO of Nike, Inc. * In 1984, 29% Decrease in elucidate income from Previous year * The athletic-footwear industry had generate competitive. * Another major(ip) issue is Maintaining its competitive edge done innovative methods of merchandising * Domestic Market for athletic shoes was decreasing. * Consumer Preferences: Consumers were ever-changing their perceptiveness from the athletic shoes to a more modern and tralatitious style.

* Because of foreign operations some risks occurs like recapitulation of currency, merchandise duties, political instability. * There are 50 companies intercontinental that levy a thletic footware, which is becoming increasi! ngly competitive. SWOT Analysis Strengths 1. put up Name 2. Financially Strong 3. Strong Competitive fructify 4. Sells variety of models 5. utile interrogation and Development Department 6. Effective promotional Activities 7. Successful experience be competitive 8. foreign Marketing Efforts Weaknesses 1. Use of Contract manufacturers makes it grueling to control fibre of production...If you want to get a total essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay