The crisis in the French wine industry Essay Example | Topics and Well Written Essays - 2000 words

The crisis in the French wine industry - Essay Example (Donald and Petie, 2001) However since the end of the Second World War the wine industry in France has undergone a lot of changes notable the introduction of quality of French wine which was passed in 1935. Since then the industry has developed to become the second largest exporter of wine in the world behind Spain. It has curve a niche in the market to compete with other countries like Italy which are traditionally known as wine house. Since the end of the Second World War, the industry has undergone several changes to become one of the leading industries in the France and an identity for the country. France is still considered to be one of the best producers of wines in the world. The Bordeaux region ahs since then developed to be one of the leading wine producing regions of the world. Wine producers from the region have traveled to the regions of the world including Rioja in Spain and have been able to carry out culturing of vines to make Bordeaux vines some of the leading and the best vine in the world. Since the need of he second world war, French wine industry has seen the establishment of hundred of vineyards owned by multination company. (MacNeil, 2001) The remarkable development of French wine industry has been the emphasis on the quality of wine produced. This has been though the development of the appellation system which classify French wine into quality. The Appellaion d'Origine Controlee system is governed by a powering national bound which ensures that all the wine that it produced in the region is of quality. France is produce of owning the oldest world appellation system that has helped it to have some of the world renowned quality wine brand. With time the industry has become more specific with various companies specializing in production of different white and red wines and other wine varieties. French has provided the modeling appellation system on quality which is being used by the EU to come up with a wine assessment framework along that to France. (Desmond, 1999) But in the recent past, the industry has been hit by several crises ranging from competition from the new vine grower region like Australia and America to a decrease in local consumption of wine. This paper will discuss the crisis that the industry is facing currently and the solution that have been proposed to address the issue in order to revive the industry to its former self. The nature and magnitude of the crisis facing the French wine industry There are several areas in France that have been hard hit by the crisis. The Bordeaux region which is traditionally known for producing quality wines. Although the region has been able to deal with the wine crisis, it is facing rounds of crisis as far as distillation is concerned. Even if this crisis has been experienced in other regions, Bordeaux region has faced the worst crisis in France because of its capacity of production. It has been experiencing wine lake effect for a long time. Producers of generic Bordeaux and Bordeaux Superior have been worst affected Traditionally, France has been a wide consumer of wine produced in the country. This made many producer of wine in the region to rely on the domestic market alone since all the wine produced was