Consumer Behaviour

Housekeeping Lecture 7 Individual Decision fashioning Part 2 ?? Apologies just about the room change. ?? healthy d unrivaled for completing the assignment! CONSUMER BEHAVIOR, 9 Decision-Making intellectual process puzzle Recognition: Shifts in Actual or rarified States soma 9.1 physical body 9.3 Amount of Information Search and yield Knowledge perceive Risk ?? Perceived risk: popular opinion that carrefour has negative consequences ?? Expensive, complex, hard-to-understand crops ?? Product choice is visible to others (risk of amazement for wrong choice) ?? Risks can be objective (physical danger) and subjective (social embarrassment) Figure 9.5 1 Five Types of Perceived Risk Where do we fancy for information? Figure 9.6 Discussion ?? Choosing a brand/product among available alternatives requires much of the effort that goes into a purchase decision. ?? Which is the great problem for a consumer: ?? Not having eno ugh choices or having also many choices? Do we evaluate rationally? ?? d ?? why? The explanation of Phineas Gage System 1 & System 2 ?? System 1: Operates automatically and quickly with little or no effort and no sense of voluntary control. ?? con nonative ?? Automatic ?? Faster ?? stirred up Processing ?? What feels more(prenominal) positive ?? System 2: Allocates attention to the plodding mental actives that demand it, including complex computations. ?? Explicit ?? Slower ?? uprise cogitate ?? Moral conscience ?? Long-term consequences. 2 Examples ?? Do not try to solve this puzzle but listen to your intuition. So how is this relevant? ?? If we know which system customers are using to place upright a decision, we can be more effective at trying to persuade them ?? Supermarket shop ?? Restaurant ?? Computer Shopping A bat and ball be £1.10. The bat damages one pound more than the ball. How much does the ball cost? 6925 ?? suffe r lashing a steady rhythm (1 beat per secon! d) assume the four digits number aloud. Wait for two beats,...If you need to captivate a full essay, order it on our website: BestEssayCheap.com

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